ID :
29881
Thu, 11/13/2008 - 00:51
Auther :
Shortlink :
https://oananews.org//node/29881
The shortlink copeid
M`SIAN CO KEEN TO SUPPLY HALAL READY-TO-EAT MEALS TO AIRLINES
KUALA LUMPUR, Nov 12 (Bernama) -- AYS Sdn Bhd, a Malaysian halal food and
services provider, is keen to further promote the first halal microwaveable
frozen ready-to-eat Malaysian meals under its Sri Kulai brand to budget
airlines.
Its chief executive officer Liow Ren Jan said the company's target was the
airline business and it was keen to talk to budget carriers such as FireFly and
Tiger Airways.
Currently, AYS is supplying three menu sets to local budget airlines
AirAsia and AirAsia X, comprising chicken rice, penne pasta and Thai chicken
curry.
"We love to roll out Sri Kulai brand to other airlines. We look at the
budget airlines as priority because they allow us to do branding but if the
national carrier (Malaysia Airlines) is keen, we are happy to offer," Liow said.
He was speaking to reporters after launching the company's products under
the Sri Kulai brand here Wednesday.
Liow said the airline segment is expected to contribute 10 percent to the
company's targeted sales of RM20 million in the next five years, with 60 to 70
percent from franchises and five percent from exports.
The Sri Kulai brand comes with a range of meals, including snack meal,
complete meal and dishes. Offerings include nasi lemak, chicken rice, sambal
udang, rendang noodles and dim sum.
Within three months of commercial availability, the Sri Kulai business has
recorded a double-digit growth in monthly sales, according to Liow.
He said the Sri Kulai food products were endorsed by Department of Islamic
Development Malaysia (JAKIM) and complied with the international Hazard Analysis
Critical Control Points (HACCP) standards.
Noting that the US$3 trillion halal industry is still relatively untapped,
Liow said the four-month-old company has plans to expand to other countries,
including Indonesia, Thailand, United Arab Emirates (UAE) and the European
Union (EU).
"The halal food business is a global business and AYS' first three-year
focus is on the local and Indonesian markets, followed by Thailand and UAE with
Dubai as the gateway," he said.
Liow said AYS was likely to enter Jakarta market by first quarter next year
as the company was currently in the documentation process for product
registration with the Indonesian Drug and Food Control Agency.
The company was also currently in talks with parties in Dubai to represent
AYS in the Middle East, he added.
"We also keen on the European markets, particularly France as it is the
biggest halal products importer in the EU. However, we need to be cautious on
the expansion plan due to the current unstable business climate," Liow
said.
He said despite the overseas expansion plan, the company's immediate focus
was to establish itself locally.
To further promote the Sri Kulai brand locally, Liow said AYS was in the
advanced stage of developing a franchise system which is expected to be launched
in February next year.
"We have not yet finalise the investment value. We target 100 kiosks within
five years," he said.
AYS has rolled out 10 products with another 68 items in the pipeline, Liow
said, adding it also planned to add desserts under the Sri Kulai brand by first
quarter next year.
He said AYS was also looking to extend its distribution network, adding
that the Sri Kulai food products were currently available in selected Jusco
outlets.
On whether AYS has plans to expand its factory to increase capacity, Liow
said the company would monitor the consumers' acceptance on the microwaveable
frozen meal concept before expanding capacity.
He said the factory is currently processing up to 12,000 packs per day and
to date the company has invested close to RM3 million in equipment and
machinery.
"After investing close to RM3 million, we will monitor the market reaction
before pumping in more investments," Liow said.
"Our future investments will be in marketing to build our brand and support
the franchise launch," he said. (US$1=3.50)
-- BERNAMA
services provider, is keen to further promote the first halal microwaveable
frozen ready-to-eat Malaysian meals under its Sri Kulai brand to budget
airlines.
Its chief executive officer Liow Ren Jan said the company's target was the
airline business and it was keen to talk to budget carriers such as FireFly and
Tiger Airways.
Currently, AYS is supplying three menu sets to local budget airlines
AirAsia and AirAsia X, comprising chicken rice, penne pasta and Thai chicken
curry.
"We love to roll out Sri Kulai brand to other airlines. We look at the
budget airlines as priority because they allow us to do branding but if the
national carrier (Malaysia Airlines) is keen, we are happy to offer," Liow said.
He was speaking to reporters after launching the company's products under
the Sri Kulai brand here Wednesday.
Liow said the airline segment is expected to contribute 10 percent to the
company's targeted sales of RM20 million in the next five years, with 60 to 70
percent from franchises and five percent from exports.
The Sri Kulai brand comes with a range of meals, including snack meal,
complete meal and dishes. Offerings include nasi lemak, chicken rice, sambal
udang, rendang noodles and dim sum.
Within three months of commercial availability, the Sri Kulai business has
recorded a double-digit growth in monthly sales, according to Liow.
He said the Sri Kulai food products were endorsed by Department of Islamic
Development Malaysia (JAKIM) and complied with the international Hazard Analysis
Critical Control Points (HACCP) standards.
Noting that the US$3 trillion halal industry is still relatively untapped,
Liow said the four-month-old company has plans to expand to other countries,
including Indonesia, Thailand, United Arab Emirates (UAE) and the European
Union (EU).
"The halal food business is a global business and AYS' first three-year
focus is on the local and Indonesian markets, followed by Thailand and UAE with
Dubai as the gateway," he said.
Liow said AYS was likely to enter Jakarta market by first quarter next year
as the company was currently in the documentation process for product
registration with the Indonesian Drug and Food Control Agency.
The company was also currently in talks with parties in Dubai to represent
AYS in the Middle East, he added.
"We also keen on the European markets, particularly France as it is the
biggest halal products importer in the EU. However, we need to be cautious on
the expansion plan due to the current unstable business climate," Liow
said.
He said despite the overseas expansion plan, the company's immediate focus
was to establish itself locally.
To further promote the Sri Kulai brand locally, Liow said AYS was in the
advanced stage of developing a franchise system which is expected to be launched
in February next year.
"We have not yet finalise the investment value. We target 100 kiosks within
five years," he said.
AYS has rolled out 10 products with another 68 items in the pipeline, Liow
said, adding it also planned to add desserts under the Sri Kulai brand by first
quarter next year.
He said AYS was also looking to extend its distribution network, adding
that the Sri Kulai food products were currently available in selected Jusco
outlets.
On whether AYS has plans to expand its factory to increase capacity, Liow
said the company would monitor the consumers' acceptance on the microwaveable
frozen meal concept before expanding capacity.
He said the factory is currently processing up to 12,000 packs per day and
to date the company has invested close to RM3 million in equipment and
machinery.
"After investing close to RM3 million, we will monitor the market reaction
before pumping in more investments," Liow said.
"Our future investments will be in marketing to build our brand and support
the franchise launch," he said. (US$1=3.50)
-- BERNAMA
