KNOWLEDGE, EFFORT AND ATTITUDE A FORMULA FOR SUCCESS, M'SIAN DPM TELLS RURAL ENTREPRENEURS

KUALA LUMPUR, Dec 19 (Bernama) -- Knowledge, effort, and the right attitude
should become a formula to observe as they are all factors that will assure long
lasting success, Deputy Prime Minister Najib Razak Thursday told entrepreneurs
operating in the rural areas.

"The formula starts with knowledge and multiplying it with effort and
attitude, and this will bring continued success for rural entrepreneurs," he
said when officiating the Rural Entrepreneurs Carnival at Dataran Merdeka
(Independence Square) here Thursday.

Najib said that knowledge was not limited to academic studies and that the
small group of entrepreneurs should also expand their knowledge so that they
become more creative in their respective businesses and provide enhanced
services to their customers.

There are entrepreneurs who have been successful amid lesser academic
achievements like having only primary education and their success has been
because of other knowledge that they have gained as an entrepreneur, he
said.

Entrepreneurs should be extraordinarily hardworking, and make great efforts
to upgrade and expand their business scope so that they are able to penetrate
overseas markets, he said.

Having a positive attitude and confidence will also help entrepreneurs
attract and retain more customers as they will be able to provide friendly
services to customers.

On the three-day carnival, Najib said the entrepreneurs from the rural
areas
will be further exposed to the business opportunities available to them in the
city. This could broaden their perspectives and provide a view beyond their
villages and into the international scene and consequently also raise their
living standards.
-- BERNAMA