Guardian Malaysia Allocates US$4.65 Million For Rebranding, Expansion Next Year

PETALING JAYA (Malaysia), Dec 29 (Bernama) -- Pharmacy, health and beauty store chain, Guardian Malaysia is allocating US$4.65 million (RM20 million) for its rebranding and business expansion next year. Chief Executive Officer, Peter J. Dove, said the rebranding efforts would involve the enhancement of its corporate logo, colours and also the look of its stores for better consumer experience. "We will have an additional 15 stores next year throughout Malaysia, bringing our total stores to 449 stores," he told reporters at the company's corporate social responsibility (CSR) event here, Tuesday. Touching on the Trans-Pacific Partnership (TPP) trade pact, Dove said the trade agreement would potentially lower the price of medicines, thus making it affordable to consumers. The TPP is an ambitious 21st Century trade agreement involving 12 countries -- Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States (US) and Vietnam. It reached a landmark deal last October in Atlanta, Georgia, US. On Guardian Malaysia' CSR event, the company presented 100 underprivileged children with exclusive Garfield On-the-Go backpacks, trolley bags and schooling necessities to prepare for the new school year. Dove expressed hope that the exclusively designed bags featuring one of the most-loved icons for youngsters would help kick-start the school year for the children. Children aged seven to 17 from Grace Community Services, Good Samaritan Home and Parents without Partners were among those celebrated. --BERNAMA