OPPO To Invest US$10.48 Million On Advertising, Promotion Activities

KUALA LUMPUR, Aug 12 (Bernama) -- OPPO Electronics Sdn Bhd plans to invest US$10.48 million (RM42 million) on advertising and promotion activities within the next one year. Chief Executive Officer, William Fang, said the investment was aimed at enhancing the brand's presence in Malaysia as well as facilitating its plan to reach up to 4,000 sales points by year-end. "Currently, OPPO has 70 concept stores and 14 customer service centres nationwide," he told reporters at OPPO's 'Selfie Expert' F1s launch here Thursday. He said to-date, OPPO has a 13 per cent market share in Malaysia and planned to increase it steadily over five to ten years. "Malaysia remains an important market to OPPO as the demand for smartphones is robust and this is a testament to the country's resilient economy as well as the ease of access to high-speed mobile Internet," said Fang. The China-based company on Thursday unveiled the 'Selfie Expert' F1 smartphone with a 16-megapixel front camera, 13-megapixel rear camera, fast fingerprint reader and a next-level feature set, priced at US$299 (RM1,198). OPPO founded in 2004, is a global technology brand and has presence in over 20 countries including America, Africa, Europe, Oceania and Asia. --BERNAMA