ID :
45102
Wed, 02/11/2009 - 19:49
Auther :
Shortlink :
https://oananews.org//node/45102
The shortlink copeid
SINGAPORE LAUNCHES SPECIAL PLAN TO BOOST TOURISM
SINGAPORE, Feb 11 (Bernama) - Singapore, expecting its tourism industry to
dip further this year following the gloomy global economic outlook, on Wednesday
laid out a S$90 million plan and launched a "2009 reasons to enjoy Singapore"
global marketing campaign to boost the sector.
Aptly named BOOST (Building on Opportunities to Strengthen Tourism), the
plan aimed to help the dwindling Singapore's tourism sector "overcome the clear
and present challenges", according to Senior Minister of State for Trade and
Industry S. Iswaran.
Speaking at the Singapore Tourism Board (STB) Tourism Industry Conference
here, Iswaran said 2009 would be a challenging year for the global travel
industry as the UNWTO (United Nations World Tourism Organization) had projected
that global travel would either remain flat or decline by two percent.
The republic already had a taste of the downside of the global impact when
last year it had about 10.1 million visitor arrivals which was two percent less
than the 10.3 million achieved in 2007 after enjoying strong tourism growth in
recent years though tourism receipts had risen by five percent to S$14.8
billion.
The minister said STB had forecast that this year's visitor arrivals to
decline further to between nine million and 9.5 million and tourism receipts
would be lower in the range of S$12 billion to S$12.5 billion.
Iswaran said the "2009 reasons to enjoy Singapore" was a year-long campaign
aimed at offering visitors attractive travel packages and promotions to visit
Singapore.
Meanwhile STB's Chief Executive Aw Kah Peng told a media briefing that
Malaysia was one of the four main regional markets - the others were China,
India and Indonesia - that were targeted under the BOOST plan.
She said Malaysia and Indonesia contributed much of the individual visitors
or free and independent travellers to Singapore while China and India provided
the group visitors category which accounted for 50 percent of the republic's
tourist arrivals.
Aw said under the plan STB would also target Vietnam as the emerging
market and capture the million stopover travellers mainly from Australia,
Germany and the United Kingdom transiting at Changi Airport.
She also said STB would leverage on the global online social network
'Facebook' to reach out potential travellers to the republic.
Aw said special deals and promotions would be offered to the netizens
including the "Fly on Us" campaign that would offer S$500,000 worth of free air
tickets to Singapore as well as S$10,000 cash to be won monthly, which would be
launched on Feb 19. (US$1=S$1.50)
- BERNAMA
dip further this year following the gloomy global economic outlook, on Wednesday
laid out a S$90 million plan and launched a "2009 reasons to enjoy Singapore"
global marketing campaign to boost the sector.
Aptly named BOOST (Building on Opportunities to Strengthen Tourism), the
plan aimed to help the dwindling Singapore's tourism sector "overcome the clear
and present challenges", according to Senior Minister of State for Trade and
Industry S. Iswaran.
Speaking at the Singapore Tourism Board (STB) Tourism Industry Conference
here, Iswaran said 2009 would be a challenging year for the global travel
industry as the UNWTO (United Nations World Tourism Organization) had projected
that global travel would either remain flat or decline by two percent.
The republic already had a taste of the downside of the global impact when
last year it had about 10.1 million visitor arrivals which was two percent less
than the 10.3 million achieved in 2007 after enjoying strong tourism growth in
recent years though tourism receipts had risen by five percent to S$14.8
billion.
The minister said STB had forecast that this year's visitor arrivals to
decline further to between nine million and 9.5 million and tourism receipts
would be lower in the range of S$12 billion to S$12.5 billion.
Iswaran said the "2009 reasons to enjoy Singapore" was a year-long campaign
aimed at offering visitors attractive travel packages and promotions to visit
Singapore.
Meanwhile STB's Chief Executive Aw Kah Peng told a media briefing that
Malaysia was one of the four main regional markets - the others were China,
India and Indonesia - that were targeted under the BOOST plan.
She said Malaysia and Indonesia contributed much of the individual visitors
or free and independent travellers to Singapore while China and India provided
the group visitors category which accounted for 50 percent of the republic's
tourist arrivals.
Aw said under the plan STB would also target Vietnam as the emerging
market and capture the million stopover travellers mainly from Australia,
Germany and the United Kingdom transiting at Changi Airport.
She also said STB would leverage on the global online social network
'Facebook' to reach out potential travellers to the republic.
Aw said special deals and promotions would be offered to the netizens
including the "Fly on Us" campaign that would offer S$500,000 worth of free air
tickets to Singapore as well as S$10,000 cash to be won monthly, which would be
launched on Feb 19. (US$1=S$1.50)
- BERNAMA
