Samsung Electronics to reveal new QLED TVs this week

SEOUL, March 4 (Yonhap) -- South Korean tech giant Samsung Electronics Co. will unveil its new lineup of QLED televisions in New York this week to step up its push for the high-end TV market, company officials said Sunday. Samsung said it plans to show off its new QLED TVs that are 65 inches or more in a global launching event at the American Stock Exchange in New York City on Wednesday, without disclosing details of the new products. The term "QLED" is a marketing acronym created by the electronics maker for its high-end liquid crystal display (LCD) TVs that use quantum-dot technology. Quantum-dot sets are an improvement on existing LCD technology, which the majority of TVs on the market use. Samsung debuted QLED TVs in 2017 and has promoted them as a better platform for larger display products than its organic light-emitting diode (OLED) lineup, while its smaller Korean rival LG Electronics Inc. is sticking with OLED TVs for high-end buyers favoring big screens. In January, the company said it will push ahead with the two-track strategy in its flagship TV business by adding its micro-level LED lineup to its existing QLED TVs. ejkim@yna.co.kr (END)