International Brands & Franchise Expo 2019 to start in February

Manama, Jan. 26 (BNA): Under the patronage of Bahrain Tourism & Exhibitions Authority (BTEA)'s CEO Shaikh Khaled bin Humood Al-Khalifa, BTEA announced the launch of the first edition of the International Brands and Franchise Expo 2019 (IBFEX 2019) in Bahrain. BTEA cooperated with the United Nations Industrial Development Organisation (UNIDO ITPO Bahrain), the Arab International Centre for Entrepreneurship & Investment (AICEI), the MENA Centre for Investment, the Franchise Association of the Middle East (FAME), the strategic partner Tamkeen, and association partners, the organisers Quick Media Solutions Company W.L.L (QMS), to launch the event on February 11-13. The launch was attended and supported by delegations from business NGOs and association partner; Small & Medium Enterprise Society (SMES), and Bahrain Business Women’s Society (BBWS). The Expo, is significant to local, regional, and international investment; highlighting franchising as a method towards promoting investment and trade facilitation between countries, while fostering improved economic development in both target and destination locations through the franchisor and franchisee. Franchising has become a process of integrating economy, culture, and governance across national borders. “IBFEX 2019 is an exclusive expo focused on brand awareness, development, expansion and networking. This expo welcomes brand owners from various sectors to showcase their brand ideas, innovations and trends to the business market to claim new business opportunities and grow their business brand to an expansion model. Mr. Kumar also stressed that “with the sustenance provided by our supporting partners, this event will be focused on delivering a wide spectrum of solutions and support to all the entrepreneurs and enterprises across the MENA region," Benoy Kumar, QMS Chairman said. Fawzi Tulefat, Director of Exhibitions and Conferences Marketing and Promotion of BTEA, highlighted that BTEA support comes in line with its main role in offering a strong and professional business platform for all businesses; locally, regionally and internationally. He also stressed that BTEA continues to assume its role along with other government authorities to support the local economy.