ID :
52417
Thu, 03/26/2009 - 21:46
Auther :
Shortlink :
https://oananews.org//node/52417
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MALAYSIA SHINES AT BERLIN TOURISM SHOW
By Muin Abdul Majid
DUBAI, March 26 (Bernama) -- Malaysia received three prestigious awards at
the world's largest tourism fair, the International Tourismus-Boerse (ITB), in
Berlin, Germany, recently.
According to Tourism Malaysia, the "Malaysia Truly Asia" advertising
campaign won the gold award in the print advertising category at the Das
Goldene Stadttor (The Golden City Gate) international film competition award
ceremony at the ITB Cinema on March 12.
Malaysia's entry was among 94 entries accepted from all over the world for
selection by a 40-member committee comprising representatives from the
marketing, media, film and advertising industries as well as official
institutions.
The ITB ran from from March 11 to 15.
In addition, the Malaysia Pavilion secured second place in the Best
Exhibitor Award in the Asia/Australia/Oceania category at the CBS Best Exhibitor
awards, Tourism Malaysia said in a statement here.
It was organised by the Cologne Business School (CBS), an internationally
renowned business school of the European University of Applied Sciences
Rhine/Erft, which ranks among the top 10 German universities for business
studies.
Measuring 494sq metres, the Malaysia Pavilion showcased the diversity of
Malaysia's tourism products.
Representatives from states of Sabah, Sarawak, Penang, Terengganu, Selangor
and Langkawi, 30 hotels, 20 tour operators as well as Malaysia Airlines
participated under the "Malaysia" banner which was coordinated by Tourism
Malaysia.
The Orang Ulu longhouse, decorated with colourful images of Malaysian
ethnic and exotic flora and fauna, was the design highlight of the pavilion.
"Visitors were entertained by `teh tarik' (tea) presentations and the skills
of a tattoo master from one of Sarawak's ethnic group, namely Orang Ulu or
Kayan, during the travel trade fair," said Tourism Malaysia.
This year, a total of 11,000 single and group booths on the ITB fairground
were evaluated by CBS based on a detailed criteria catalogue, the most
important of which were design, information, service, activities and lasting
impression.
Malaysia was awarded third place for the "Most Popular Destination in Asia"
by Go Asia Awards, after Thailand and Indonesia.
More than 3,600 visitors of the Go Asia website voted for their favourites
for the "Best Asian Tourist Board in Germany", "Best Tour Operator For Asian
Destinations", "Most Popular Destination in Asia" and "Best Asian Hotel/Hotel
Group".
The top three winners of each category received a Crystal Award and a
certificate.
Go Asia is a marketing initiative for Asia, with members comprising tourism
boards, airlines and hotels from Asia, tour operators that offer holiday trips
to Asia, as well as travelers to Asia.
Founded in 2003, it aims to promote its members with joint fair attendance,
media work and workshops in the German-speaking markets.
-- BERNAMA
DUBAI, March 26 (Bernama) -- Malaysia received three prestigious awards at
the world's largest tourism fair, the International Tourismus-Boerse (ITB), in
Berlin, Germany, recently.
According to Tourism Malaysia, the "Malaysia Truly Asia" advertising
campaign won the gold award in the print advertising category at the Das
Goldene Stadttor (The Golden City Gate) international film competition award
ceremony at the ITB Cinema on March 12.
Malaysia's entry was among 94 entries accepted from all over the world for
selection by a 40-member committee comprising representatives from the
marketing, media, film and advertising industries as well as official
institutions.
The ITB ran from from March 11 to 15.
In addition, the Malaysia Pavilion secured second place in the Best
Exhibitor Award in the Asia/Australia/Oceania category at the CBS Best Exhibitor
awards, Tourism Malaysia said in a statement here.
It was organised by the Cologne Business School (CBS), an internationally
renowned business school of the European University of Applied Sciences
Rhine/Erft, which ranks among the top 10 German universities for business
studies.
Measuring 494sq metres, the Malaysia Pavilion showcased the diversity of
Malaysia's tourism products.
Representatives from states of Sabah, Sarawak, Penang, Terengganu, Selangor
and Langkawi, 30 hotels, 20 tour operators as well as Malaysia Airlines
participated under the "Malaysia" banner which was coordinated by Tourism
Malaysia.
The Orang Ulu longhouse, decorated with colourful images of Malaysian
ethnic and exotic flora and fauna, was the design highlight of the pavilion.
"Visitors were entertained by `teh tarik' (tea) presentations and the skills
of a tattoo master from one of Sarawak's ethnic group, namely Orang Ulu or
Kayan, during the travel trade fair," said Tourism Malaysia.
This year, a total of 11,000 single and group booths on the ITB fairground
were evaluated by CBS based on a detailed criteria catalogue, the most
important of which were design, information, service, activities and lasting
impression.
Malaysia was awarded third place for the "Most Popular Destination in Asia"
by Go Asia Awards, after Thailand and Indonesia.
More than 3,600 visitors of the Go Asia website voted for their favourites
for the "Best Asian Tourist Board in Germany", "Best Tour Operator For Asian
Destinations", "Most Popular Destination in Asia" and "Best Asian Hotel/Hotel
Group".
The top three winners of each category received a Crystal Award and a
certificate.
Go Asia is a marketing initiative for Asia, with members comprising tourism
boards, airlines and hotels from Asia, tour operators that offer holiday trips
to Asia, as well as travelers to Asia.
Founded in 2003, it aims to promote its members with joint fair attendance,
media work and workshops in the German-speaking markets.
-- BERNAMA
