ID :
57770
Mon, 04/27/2009 - 23:24
Auther :

LURING THE DRAGON TO RING TOURISM COFFERS

FROM ZURIATI ZULMI

GUANGZHOU, April 27 (Bernama) -- Luring the dragon. The Malaysian tourism
ministry is set to ring the coffers with the yuan, via a seminar to attract more
Chinese tourists to Malaysia.

Minister Dr Ng Yen Yen said the Malaysia Inbound Tourism seminar scheduled
for June, would invite speakers from China and South East Asia to talk on
tourism-related issues.

She said the seminar would also invite Chinese tour operators and agents to
talk on what their country's travellers needed, for Malaysia to attract them to
come and visit.

"All (Chinese) operators and agents are encouraged to attend the seminar. We
can find out what they want from us, and this is our opportunity to have an idea
on how to improve our products," Dr Ng told reporters after attending a travel
mart session here today.

China is Malaysia's biggest market outside Southeast Asia. Last year, the
tourist numbers rose to 949,000 while arrivals in the first two months of this
year, touched the 174,500 mark.

Dr Ng, who is on a week-long promotional trip to China and Japan, beginning
last Thursday, later left for a three-day visit to Japan.

Before Guangzhou, she visited Beijing and Shanghai, and in Japan, she is
scheduled to visit Tokyo and Osaka.

On a suggestion by Tourism Administration of Guang Dong Province chairman
Yang Rongsen for the ministry to ink a memorandum of understanding (MoU) to
enhance tourists between both destinations, Dr Ng said she would discuss the
matter with the international trade and industry ministry.

"I hope I can realise this within three months, since it will be a platfrom
for both countries to work closely to enhance their respective tourism
industries, especially during the economic crisis," she added.

The minister said the MoU would also encourage bilaterial trade tourism
whereby, entrepreneurs of both countries could look for new investments in other
industries.

She said the Guangdong Tourism had signed an MoU with both Indonesia and
Singapore.

On an initiative by Shenzhen Airlines to provide a direct flight from
Shenzhen to Kota Kinabalu, Sabah twice a week, Dr Ng supported the move.
-- BERNAMA

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