ID :
58331
Thu, 04/30/2009 - 10:03
Auther :

INTEL & TRACETRACKER TO DEVELOP MOBILE HALAL FOOD TRACEABILITY DEVICE

KUALA LUMPUR, April 30 (Bernama) -- Intel Technology Sdn Bhd and TraceTracker Innovation ASA (TraceTracker) through their Malaysian subsidiary TraceTracker Malaysia Sdn Bhd recently signed a Teaming Agreement to develop a low cost mobile Halal food traceability device.

This strategic collaboration will bring significant benefits to the Halal
industry in Malaysia as the country continues to progress towards becoming a
Global Halal Hub and secure the confidence of 1.8 billion Halal consumers around
the world.

"With the Halal market growing rapidly, we believe that it is crucial to
have a low cost mobile Halal food traceability device that will be accessible by
farmers, suppliers, processing houses, retailers and consumers to collect,
upload and download data that will comply to the global traceability and Halal
standard," said managing director of Intel Technology, Atul Bhargava, in a
statement Wednesday.

"We are working very closely with TraceTracker and we're in the midst of
developing the proof of concept of the Halal food traceability mobile device,"
added Bhargava.

Intel will provide a reference design for the devise based on Intel
Architecture which would enable users to connect real time wirelessly to
download, upload data and information remotely into GTNet® and - a web platform
traceability solution for purposes of tracing the movement of Halal food
products along the supply chain.

Meanwhile, TraceTracker will provide the software application that will be
installed on the device.

This software application is compatible with GTNet® for Halal traceability
and is also compliant with global traceability standards.

TraceTracker is a global information exchange for the food industry.

It enables trading partners to exchange critical information across whole
supply chains and effectively create 'food passports' that trace every stage of
production, processing and distribution from source to supermarket shelf.

With experts based in 10 offices across Asia, Europe and North America,
TraceTracker can immediately respond to customer's needs.

-- BERNAMA


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