ID :
63872
Tue, 06/02/2009 - 17:19
Auther :

ASEAN STUDENTS TO PROMOTE CULTURAL UNDERSTANDING VIA VIDEO

SINGAPORE, June 2 (Bernama) – Schoolchildren in Asean countries will soon
get the opportunity to share their rich and diverse cultures with their peers in
member countries with the launch of the Asean NewsMaker Project.

Led by Singapore, this initiative will engage close to 500 primary and
secondary school students across the 10-member Asean countries to produce
informational video content which showcases their country’s culture and
lifestyle.

According to Singapore’s Media Development Authority (MDA), the Asean
NewsMaker Project is endorsed by the Asean Committee on Culture and Information
(COCI).

In a statement Tuesday, MDA said the project would begin in Singapore this
month before being rolled out to Asean member countries.

It said local students would utilise the NewsMaker software which was
developed by a Singapore media company, EyePower Games, and the MDA, to learn to
produce video clips that touched on aspects of life in their country, ranging
from school life to history to food.


Asean Deputy Secretary-General for Asean Socio-Cultural Community Dr Soeung
Rathchavy said raising Asean awareness among the youth was part and parcel of
the grouping's efforts to build the Asean Community by 2015.

"Using ICT and the media, our youths in the region will get to know Asean
better, deepening their understanding and appreciation of the cultures, social
traditions and values in Asean,” he said.

Following the launch and training of Singapore students, two trainers from
EyePower Games will travel to the remaining nine Asean member states to provide
two-day training on the NewsMaker software.

In each member state, the project is targeted at 40 students aged between
nine and 16, as well as their teachers who will take on the role of mentor.

At the end of the training, the participants will produce and submit
five-minute video clips packaged in broadcast-news format and will be uploaded
to the Asean Media Portal (www.aseanmedia.net) where they can be viewed by all
the participants.

-– BERNAMA

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