Gulf Air to host IATA symposium

Manama, Oct. 19 (BNA): The International Air Transport Association (IATA) announced the organization of the 2022 World Passenger Symposium (WPS). Bahrain national Carriere Gulf Air will host the event which will be held under the theme: ‘Unlocking Value Creation by Putting the Customer First’, on November 1-3. This conference provides a valuable opportunity for the aviation industry to discuss and debate initiatives and standards relating to putting the passenger first. "We are very excited to be hosting the IATA World Passenger Symposium and look forward to welcoming the speakers and delegates to Bahrain," said Gulf Air Acting Chief Executive Officer, Captain Waleed Al Alawi. "Like any business, airlines are most successful when they meet customer expectations. Global standards help to facilitate this. The challenge is ensuring the standards keep pace with technology-driven innovations and evolving customer demands around digital. Air travellers expect transparency wherever they purchase for fares, and other airline products, customized offers, bag tracking and contactless processing at airports. I look forward to discussing how we are making these advancements and more happen at this year’s IATA World Passenger Symposium," said Willie Walsh, IATA’s Director General. This year’s WPS combines the former Digital, Data and Retailing Symposium, the Global Airport and Passenger Symposium and the Accessibility Symposium into a single event to reflect the importance and connectedness of all three elements to the customer experience. In addition to plenary sessions, three knowledge tracks (Retail and Payment, Airport & Pax Experience and Accessibility) will address the end-to-end customer journey – encompassing everything from shopping and purchasing an air travel product to arriving at the destination. Each step in the travel process will be addressed from the customer and provider perspectives. The event will include an exhibition showcasing the latest products, technologies and solutions which define the passenger experience both on the ground, and in the air.