ID :
67217
Tue, 06/23/2009 - 11:21
Auther :
Shortlink :
https://oananews.org//node/67217
The shortlink copeid
MAS TO OFFER OVER 70 TRAVEL FAIRS GLOBALLY
PETALING JAYA, June 22 (Bernama) -- Malaysian Airline System Bhd (MAS) will
offer more than 70 travel fairs globally until 2010, its senior general manager,
sales, Bernard Francis, said.
The airline will continue to aggressively push sales in the Asean region,
South Asia, North Asia, Australia, the Middle East, the Americas, and South
Africa, he said.
"These are targeted campaigns which are matched with the different consumer
segments and their buying behaviour," he told reporters at the launch of the
Malaysia Airlines Travel Fair (MATF) and Global Low Fares Campaign, offering
"Great Deals For Everyone".
Bernard said a free ticket would be given to every 500th customer booking
their tickets online at the malaysiaairlines.com website.
"One of the more attractive MATF offerings is that customers can travel
immediately as the travel period is from June 29 until December 15," he said.
The all-inclusive one-way fare for MATF, which started June 22 and will end
on July 5, begins from RM118 to Singapore, RM198 to Asean countries, RM428 to
South Asia, RM488 to Australia and RM898 to Europe.
Concurrently, MAS is offering attractive deals globally in Asean, South
Asia, North Asia, Australia, the Middle East, the Americas and South Africa for
five days from June 22 until June 26.
The company secured RM100 million in sales during the previous MATF held in
February this year, Bernard said.
According to him, the global low fares campaign has increased sales by 100
percent and the MATF held in the United Kingdom raised the number of passengers
carried by 50 percent in the past six months.
"We only offer low price for non-peak flights and we believe this is the
right thing to do," said MAS managing director and chief executive officer
Idris Jala when asked how the airline could offer low fares despite the
high cost in providing service.
As of June 21, MAS' passenger load factor increased by 65.9 percent
despite the current economic situation as a result of its effort to stimulate
demand, he said.
-- BERNAMA