Kia ranks 1st in customer experience among automotive brands in India

SEOUL, Sept. 10 (Yonhap) -- Kia Corp. has ranked first among automotive brands operating in India in terms of overall customer experience, the South Korean company said Tuesday, citing local industry data.

According to Kia, the company ranked first, with a score of 45.84 percent, in the overall customer experience index survey conducted by the Federation of Automobile Dealers Associations of India (FADA) recently.

Toyota and Tata Motors came in second and third, with 45.83 percent and 44.35 percent, respectively.

FADA is a reputable trade group in India with about 15,000 dealer members, collaborating with the local government and car manufacturers to release various market data.

The survey, conducted for the first time this year, gathered responses from over 8,000 participants, focusing on sales experience, service experience and product experience.

A Kia official said the survey results reflect the company's efforts to provide a satisfying experience to all customers since the establishment of the Indian subsidiary.

odissy@yna.co.kr
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