The Destination Wedding Global Market Report 2023 indicates that the global wedding market has been experiencing impressive growth at approximately 32.8% annually.

Although it is still a relatively niche market, wedding tourism has considerable potential to bring significant benefits to Vietnam, as the clientele choosing this option typically consists of wealthy individuals. These couples often bring a large number of guests who use accommodation, dining, and shopping services at the chosen wedding destinations over several days. Many are also willing to extend their stay for a more comprehensive travel experience.

Not only is Vietnam beginning to attract wealthy couples from around the world for their weddings, but locations with advantages in scenery, climate, infrastructure, and services such as Phu Quoc, Quang Ninh, Da Nang, Phan Thiet, and Nha Trang have also become choices preferred by rich and famous individuals in the country./.