Sawani Revives Camel Milk Heritage with Modern Vision

   Buraidah, August 24, 2025, SPA -- The Buraidah Dates Carnival showcases unique national initiatives that blend authenticity with innovation. As a sponsor, Sawani, a Public Investment Fund (PIF) company, launched its pioneering project to develop camel milk products under the brand "Noug," presenting them with a modern vision.
   Noug offers camel milk in a contemporary format that caters to modern consumers while preserving the cultural heritage of this staple food in the Arabian Peninsula. This investment exemplifies a national model for transformative industries utilizing local resources, and aligns with Saudi Vision 2030's economic diversification and sustainable development goals.
   Through Noug, Sawani aims to enhance the presence of this authentic Saudi product in local and global markets. The brand combines high nutritional value with historical significance, supporting national efforts to bolster food industries and invest in local heritage for modern product development that strengthens the Kingdom's global economic standing.
   -- SPA