Aston Martin Aramco F1 Team, Maaden Launch Youth Development Program
Silverstone, October 3, 2025, SPA -- As part of their ongoing partnership, Unearth Your Greatness, Maaden (Saudi Arabian Mining Company), and Aston Martin Aramco unveiled a global multi-year youth development initiative.
Unearth Your Greatness aims to celebrate the greatness that comes from the dedication to craft, both within the world of Formula One™ and the mining industry. The ambitious program is designed to inspire and equip young people with the knowledge, skills, and hands-on learning experience needed to explore STEM (science, technology, engineering, and math) careers in both industries.
Aligned with the Saudi Vision 2030 goal to modernize education and grow a knowledge-based economy, Maaden’s investment will provide access to resources for both students and teachers, helping to integrate professional learning. The platform will provide greater inclusion in STEM fields to create lasting pathways from education and industry, to help drive recruitment of the best talent.
As part of the Unearth Your Greatness Program, Maaden is announced as official supporting partner of STEM Racing, the global F1®-supported program where students design, build and race CO2 powered cars.
To support this, Maaden will provide a brand new bespoke online learning platform -- the Global STEM Racing Learning Channel -- creating new flexibility for STEM Racing engagement, both for educators and learners. Interactive modules, lessons, and certifications can be used in classrooms or at home by students to aid self-led learning. By 2028, the platform is expected to engage 100,000 students and teachers globally.
Further impactful partnerships and program expansions will be announced in the coming year.
Aston Martin Aramco Formula One™ Team chief executive Andy Cowell said, “At Aston Martin Aramco, we are committed to making Formula 1® more inclusive by creating meaningful opportunities and access for the next generation. Through this youth engagement program, in partnership with Maaden, we are acting on a shared belief that while talent exists everywhere, opportunity does not. Together, we are opening doors to a global stage, helping inspire and empower young people to see what is possible and to pursue their potential.”
Maaden chief executive Bob Wilt commented, “Talent is integral to the growth and success of our organization over the coming years and a significant part of our partnership with Aston Martin Aramco Formula One™. Team was our joint ability to access and inspire global youth. We are redefining Maaden, reinvigorating mining, and reinforcing Saudi Arabia’s economic growth, opportunity, and diversification. We are supporting the Kingdom’s ambitions of building an industrial mineral hub for the future – and to do so we must be an employer of choice for the best and brightest, where leaders of today and tomorrow come to learn, evoke change, and advance an industry.”
STEM Racing founder and chief executive Andrew Denford said, “For over 25 years, we’ve brought the excitement of Formula 1 into the classroom -- sparking curiosity, building skills, and unlocking the potential of young people worldwide. With this partnership, we’re scaling that impact like never before. Together with Maaden and the Aston Martin Aramco Formula One™ Team, we’re launching a global initiative to equip students with knowledge, inspiration, and hands-on experience. Discovering and developing the brightest minds -- regardless of background -- has always been core to our mission. This is about unlocking opportunity and giving students the tools to thrive in their future careers. We’re confident this partnership will help shape the future of motorsport, and more importantly, empower young people across the globe to thrive in STEM and beyond.”
-- SPA