Indonesia targets 6,600 potential tourists at ITB India 2026
Photo caption: Indonesian President Prabowo Subianto (right) poses for a photo with Indian Prime Minister Narendra Modi (left) after inaugurating a cultural heritage conservation and restoration partnership at Prambanan Temple, Sleman, Special Region of Yogyakarta, on Wednesday (July 8, 2026). (ANTARA FOTO)
Jakarta (ANTARA) - Indonesia's Tourism Ministry is strengthening its presence in the Indian market through its participation in Internationale Tourismus-Börse India 2026 (ITB India 2026), held on September 1-3, 2026, in Mumbai.
"Through our participation in ITB India 2026, we want to expand business networks, increase tourism industry transactions, and strengthen the image of Wonderful Indonesia as a preferred destination for Indian tourists," said Tourism Ministry Deputy for Marketing Ni Made Ayu Marthini in an official statement here on Tuesday (Sept 1).
Marthini said Indonesia's participation in one of South Asia's major tourism exhibitions is a strategic step to strengthen the country's position as a preferred destination for Indian tourists, and open opportunities for business partnerships that could increase Indian tourist visits to Indonesia.
At ITB India 2026, the Tourism Ministry is targeting potential visits of 6,600 tourists with a potential transaction value of Rp58.45 billion through business-to-business (B2B) meetings between Indonesian and Indian tourism industry players.
According to Marthini, India is one of the Ministry's priority markets, supported by a growing middle class, rising purchasing power, and increasing interest in international travel.
This creates opportunities for Indonesia to offer a diversity of destinations and travel experiences suited to the characteristics of Indian tourists.
Through the forum, Indonesian tourism industry players have the opportunity to meet and build business networks with travel agents, tour operators, corporate buyers, MICE organizers, and online travel platforms from India and the wider South Asia region.
Indonesia's presence at ITB India 2026 also reflected synergy between the central government, regional administrations, and Indonesian representatives abroad in strengthening national tourism promotion in international markets.
A total of 15 co-exhibitors are promoting various Indonesian destinations, including Jakarta, Bali, Borobudur, Lake Toba, Mandalika, Labuan Bajo, Batam-Bintan, Raja Ampat, Borneo, Lombok, Flores, Bunaken, and Tanjung Puting, among other Beyond Bali destinations.
Participating partners include destination management companies (DMC), tour operators, star-rated hotels, and tourist attraction managers.
