M'SIAN CO TO MARKET THAI CO PRODUCTS IN MALAYSIA, MIDDLE EAST

KUALA LUMPUR, July 21 (Bernama)-- Saha Farms Company Ltd Thailand has
granted the exclusive marketing rights to Rancang Awal International Sdn Bhd
to promote and market their products in Malaysia and the Middle East countries.

The Executive Chairman of Rancang Awal, Mohd Shakri Abdul Razak, said the
company has received approvals to supply to East Malaysia states of Sabah and
Sarawak from next month while approval for the Penisular Malaysia market was
expected before fasting starts end of next month.

Saha produces fresh chickens and processed foods in Thailand.

At a press conference here Monday, Shakri said the company has also gained
exclusive rights to supply fresh chicken to Dubai and Syria.

Earlier Monday, Saha Farms also received the Halal Certification from Halal
Industry Development Corporation of Malaysia (HDC). Deputy Minister in the Prime
Minister's Department, Senator Dr. Mashitah Ibrahim, presented the
certification.

Shakri said the company expected to sell three to five million fresh chicken
nationwide this year.

Meanwhile, the chairman of Saha Farms Dr. Panya Chotitawan said Saha Farms
had spared no efforts to ensure that the company complied with halal rule.

Dr. Mashitah said there was a big potential for chicken products in the
halal market given a world population estimated at six billion with Muslims
accounting for 1.7 billion.

"While Asia is a market of interest simply because of its size as the
largest Muslim region, it must be noted that key players in the region are
taking steps to become key suppliers or certifiers," she said, pointing out the
intense competition.

The international trade of Halal products has less than 10 percent share in
the global market. This indicates that as the global economy grows, and
consumers' purchasing power increases, demand for Halal food will in turn
increase, she added.
--BERNAMA