ID :
76323
Thu, 08/20/2009 - 20:24
Auther :
Shortlink :
https://oananews.org//node/76323
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MALAYSIAN AGRIFOOD CORP INKS MOU ON TOMATO SUPPLY
From Muin Abdul Majid
DUBAI, Aug 20 (Bernama) -- Malaysian Agrifood Corporation Bhd (MAFC) is set
to supply the United Arab Emirates (UAE) with more than 200 metric tonnes of
tomatoes every month.
To this end, MAFC has entered into a strategic partnership with Shokri
Hassan Trading Company, an importer of fresh produce in this Gulf nation.
MAFC's latest headway in penetrating the international market was sealed
with the signing of a memorandum of understanding (MoU) here Thursday, witnessed
by the Malaysian ambassador to the UAE, Yahaya Abdul Jabar.
"Through Shokri Hassan Trading, we're delighted with this opportunity
to explore and establish our brand presence in the vibrant and lucrative Middle
East market," MAFC senior vice-president of marketing Amiruddin Zainal Abidin
said at the event.
Amiruddin inked the MoU for MAFC while Shokri Hassan Trading was represented
by its managing director, Shokrollah H. Ali.
He said the arrangement would bring MAFC's quality and
nutritionally-balanced agriculture produce right to the dining tables of
consumers, initially in Dubai, Abu Dhabi and Sharjah.
"We hope this MoU will become a stepping stone for a stronger relationship
leading to other new and exciting undertakings for both parties and, in turn,
present a good model of mutual cooperation between Malaysia and the UAE," he
said.
Although the MoU was signed today, the alliance had been put into gear in
May with the first shipment of MAFC's "Lushious" brand tomatoes making their
maiden appearance at retail chains in Dubai such as Carrefour, Spinneys and
Coop, besides other distribution points in Sharjah and Abu Dhabi.
"We followed through in June with the weekly dispatch of 20 metric tonnes of
tomatoes to Dubai and in August, we increased this quantum to 30 tonnes per week
or 120 tonnes per month.
"God willing by October this year we would be able to achieve our target of
200 metric tonnes per month," said Amiruddin, adding that some RM500,000
(US$141,683) worth of tomatoes had been shipped to date.
--BERNAMA
DUBAI, Aug 20 (Bernama) -- Malaysian Agrifood Corporation Bhd (MAFC) is set
to supply the United Arab Emirates (UAE) with more than 200 metric tonnes of
tomatoes every month.
To this end, MAFC has entered into a strategic partnership with Shokri
Hassan Trading Company, an importer of fresh produce in this Gulf nation.
MAFC's latest headway in penetrating the international market was sealed
with the signing of a memorandum of understanding (MoU) here Thursday, witnessed
by the Malaysian ambassador to the UAE, Yahaya Abdul Jabar.
"Through Shokri Hassan Trading, we're delighted with this opportunity
to explore and establish our brand presence in the vibrant and lucrative Middle
East market," MAFC senior vice-president of marketing Amiruddin Zainal Abidin
said at the event.
Amiruddin inked the MoU for MAFC while Shokri Hassan Trading was represented
by its managing director, Shokrollah H. Ali.
He said the arrangement would bring MAFC's quality and
nutritionally-balanced agriculture produce right to the dining tables of
consumers, initially in Dubai, Abu Dhabi and Sharjah.
"We hope this MoU will become a stepping stone for a stronger relationship
leading to other new and exciting undertakings for both parties and, in turn,
present a good model of mutual cooperation between Malaysia and the UAE," he
said.
Although the MoU was signed today, the alliance had been put into gear in
May with the first shipment of MAFC's "Lushious" brand tomatoes making their
maiden appearance at retail chains in Dubai such as Carrefour, Spinneys and
Coop, besides other distribution points in Sharjah and Abu Dhabi.
"We followed through in June with the weekly dispatch of 20 metric tonnes of
tomatoes to Dubai and in August, we increased this quantum to 30 tonnes per week
or 120 tonnes per month.
"God willing by October this year we would be able to achieve our target of
200 metric tonnes per month," said Amiruddin, adding that some RM500,000
(US$141,683) worth of tomatoes had been shipped to date.
--BERNAMA
