LADA INTENSIFIES TOURISM PROMOTION

LANGKAWI (Malaysia), Sept 7 (Bernama) -- The Langkawi Development Authority
(Lada) has intensified its tourism promotion by picking London as its new target
after the success of its missions to India, the former Soviet republics, Dubai,
Indonesia and Singapore.

Lada general manager Azman Umar said the agency would participate in the
Malaysian Tourism Promotion Board's mission to London from Nov 9 to 12.

He said statistics from the Lada tourism unit showed that there were 100,831
tourists from the United Kingdom visiting Langkawi last year while the figure
for the first seven months of this year was 53,123 tourists.

"London was chosen based on the encouraging market there besides Singapore,
Thailand and Australia," Azman told Bernama, here Monday.

He said that a second promotion to Singapore would be held from Nov 13 to
15. The first mission to that republic was made in May.

Lada would take part in the International Travel Expo in Vietnam from Oct 1
to 3 to woo tourists from the Asean member nations to visit Langkawi, he said.

On the promotions to the former Soviet Union republics namely Estonia,
Latvia and Lithuania in June, he said they had received good response.

Following the promotions, 10 representatives from travel agencies and the
media from the countries concerned would visit Lanagkawi for five days from Sept
9 to have a better knowledge of the resort island.
-- BERNAMA