New integrated logo to be introduced for gov't offices

SEOUL, Oct. 18 (Yonhap) -- The government will introduce a new logo to be shared
by all government offices before the end of the year, a presidential council said
Sunday, a move largely aimed at promoting the country's national image in the
international community.

The move comes as state ministries and agencies currently use their own logos.
"This (introduction of an integrated logo) will allow people to find out with
just a glimpse whether an office using the new logo is a government office or
not," an official from the Presidential Council on Nation Branding said.
The project was launched in July when the council said various logos used by
different offices were causing confusion even among government officials while
also adding significantly to costs, as each time government offices underwent a
major restructuring or reorganization, they had to come up with a new design.
"The new logo will have a common design and an overreaching theme that will allow
each government office to simply put their name inside the logo," the council
official said.
bdk@yna.co.kr
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