HOMEGROWN FASHION LABELS GOES GLOBAL WITH eBAY

KUALA LUMPUR, Oct 29 (Bernama) -- Homegrown fashion labels have gone global
with the world's largest online shopping community, eBay, via its collaboration
with the Malaysian International Fashion Alliance (MIFA).

Shoppers can now visit www.ebay.com.my/fashion and gain access to the latest
designs from Asian Atelier, Eric Choong, Eclipse, Gallo, KN Key Ng, Nurita
Harith, Stud, Tangoo, Tom Abang Saufi and William Liew.

The inaugural collaboration with MIFA is the latest effort by eBay Malaysia
in forming valuable partnerships with key industry participants to extend the
benefits of e-commerce, eBay said in a statement here Thursday.

Fashion is one of the most popular categories on eBay Malaysia with around
438 items of clothings and accessory items sold everyday.

" With an apparel business approaching US$5 billion (US$1.5 billion)annually
and 89 million active users globally, eBay is thrilled to present Malaysian
designers a new and innovative sales channel in today's competitive retail
environment," said eBay Director for Southeast Asia, Allis Ghim.

Ghim said through online eBay stores with listings on international
sites such as eBay.com, eBay.co.uk or eBay.com.au, designers would be able to
reach a broader international audience in a low-cost and effective way.

The Malaysia External Trade Development Corporation's Director of Product
Section, Wan Norma Wan Daud, said the partnership between eBay and MIFA was
timely particularly in the current economic climate.

" With eBay, some of Malaysia's finest fashion labels will be able to
gain international exposure besides expand their sales channels beyond
Malaysia to the world," she said.
-- BERNAMA