ID :
88616
Mon, 11/09/2009 - 14:35
Auther :

MALAYSIA AIRLINES VOTED ASIA'S LEADING AIRLINE


From Noor Soraya Mohd Jamal

London, November 9 (Bernama) - Malaysia Airlines, the national carrier of
Malaysia was voted "Asia's Leading Airline" by over 180,000 industry
professionals in a global poll conducted by the World Travel Awards.

The poll this year had the highest participation in World Travel Awards'
16-year history, with industry professionals in over 160 countries casting their
votes for what they consider to be the very best travel, tourism and hospitality
products and services in Asia.

The national carrier's chairman, Dr Munir Majid said this award indicated
that Malaysia Airlines' "5-star airline" concept is working.

"We are delighted with this recognition which is testament to the hard work
of our employees. Our focus has always been on serving customers. Anchoring this
is our commitment to continuous service improvement and delivery, with our
customers' needs in mind," he said after the event Saturday night.

He said in achieving this, the airline collate the information from our
customers' feedback from all touch points including internal and external
surveys, reports from the crew after each flight, and through the customer
relations unit.

"This recognition bears testament to the fact that the industry and
travellers recognise Malaysia Airlines' brand of service delivery," he added.

Malaysia Airlines has won a string of awards and accolades in 2009. This
year, for the 4th consecutive year since 2005, the airline have been accredited
a "5-Star Airline" by Skytrax. It is one of only six airlines worldwide to be
given this award.

Malaysia Airlines' cabin staff also won the accolade of "World's Best Cabin
Staff" by Skytrax. The team has won this over six years, 2001-2004, 2007 and
2009 - the most for any airline.

The World Travel Awards were launched in 1993 to acknowledge and recognize
excellence in the world's travel and tourism industry. The awards are regarded
as the very highest achievement that a travel product could ever hope to
receive.

Among the inherent principles under which all nominations are judged are
consistent overall business performance and success; high levels of customer
satisfaction; valuing personnel and expansion and development.

Votes are cast by travel professionals from 183,000 travel agencies, tour
and transport companies and tourism organizations in over 160 countries across
the globe.

Attended by senior executives from major travel companies, operators and
destinations, WTA events are universally respected as providing established,
top-level networking opportunities, regionally and globally.

Other winners from Malaysia includes Pan Pacific, KLIA for Asia's Leading
Airport Hotel Award, Resorts World Genting for Asia's Leading Casino Resort
Award and Asia's Leading Family Resort Award, Hilton Kuala Lumpur for Asia's
Leading Design Hotel Award and Malaysia, Truly Asia for Asia's Leading Marketing
Campaign.
- BERNAMA

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