Sennheiser enters S. Korea's headphones market

SEOUL, Nov. 19 (Yonhap) -- Sennheiser Electronic Corp., a German maker of
high-end consumer and professional audio gear, announced Thursday the launch of
the company's popular headphone line in the South Korean market.
Sennheiser said local wholesaler SDF International has agreed to conduct
exclusive sales of the premium head and earphones at local department stores,
record shops and Apple Inc.'s roadshops.
The company is well known for manufacturing audio products designed for such
Apple devices as the popular iPhone, which is expected to hit the South Korean
market next week after Apple received on Wednesday final approval from the
country's telecom regulator.
Sennheiser said it will release 37 new products in the South Korean market as
part of efforts to rapidly increase its market presence.
ygkim@yna.co.kr
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