ID :
97442
Wed, 12/30/2009 - 18:42
Auther :
Shortlink :
https://oananews.org//node/97442
The shortlink copeid
INDUSTRY PLAYERS COMPETING FOR SLICE OF EUROPE`S HALAL MARKET
By Tengku Noor Shamsiah Tengku Abdullah
KUALA LUMPUR, Dec 30 (Bernama) -- Industry players are now competing to get
a significant share of the halal industry market in Europe which has a
population of 51.2 million Muslims
.
"Everyone now wants a slice of the halal market," said Dr Cedomir
Nestorovic, a professor at the ESSEC Business School Paris in France.
According to him, halal is now regarded as a "big thing" in Europe and is no
longer a taboo subject in the mainstream media.
Presenting a paper at the recent World Halal Forum (WHF) Europe 2009,
Nestorovic said the halal industry was growing bigger with intense competition
among the players to expand their market share.
"Communication on halal food is no more exotic or ethnic as the halal food
market in Europe, particularly in France, is increasingly strong. I foresee that
communication will be the decisive differentiation point, especially for halal
certification and promotion campaigns," he said.
Held at the World Forum Convention Centre in The Hague, Netherlands, on Nov
17 and 18, WHF Europe 2009 was organised KasehDia Sdn Bhd, which has been
promoting the World Halal Forum since 2006.
Held for the first time outside Malaysia, the event was aimed at tapping the
enormous potential of the halal market in Europe.
During the two-day session, participants and speakers agreed that awareness
on halal products and certification has been increasing in Europe during the
past years.
Advertising campaigns on halal products, certification and labels are also
on the rise in Europe, particularly in France which has an estimated Muslim
population of five million.
World Fair Trade Organisation's president Paul Meyers said in his paper that
both the halal and fair trade shared the same values.
The world's halal market is currently estimated at US$2.1 trillion (RM8.4
trillion) annually, with growth potential evident as halal products and services
are not limited to Muslim consumers but also poised to gain increasing
acceptance among non-Muslims.
This is because consumers normally perceive halal products as having
undergone stringent inspection and quality standard controls.
The halal food market in Europe, which has the third largest concentration
of Muslims after Asia and Africa, is expected to reach US$6.7 billion this year.
The higher purchasing power of European Muslims and the growing number of
educated Muslims in the labour market have contributed towards the strong growth
of halal food consumption while the trade potential is rapidly increasing.
Furthermore, the world has been facing various food crisis of variable
nature such as mad cow disease and causes were traced to various possibilities
of negligence that resulted in contaminated animal feel and chemical residue.
In view of this, Dr Jochen P. Zoller, president of Germany's Intertek Food
Services, believes that the emergence of halal market has seen the evolution in
understanding of halal values.
"Halal is not just about non-alcoholic or non-porcine food but actual values
as prescribed in the divine revelation," he said in his paper on "Growth of
Halal Products in the Retail Market".
According to Zollar, halal food characteristics include religiously clean,
hygienically handled, nutritious, good quality and safe.
In this context, he said halal values incorporate three main important
values which are animal welfare, fairness including in trade practices, and a
good balance.
"The trend of making halal products has been picked up by large corporations
like Nestle, GSK and Carrefour," Zollar said.
"There's a huge potential in consumer food products and now it has expanded
to personal care, healthcare and pharmaceutical products. Halal is an economy by
itself," he said.
The forum saw the participation of key industry players from 33 countries
and strong representation from Europe, Southeast Asia, Africa, the Middle East,
the United States and Australia.
Among the issues was Islamic halal slaughter methods which continued to be
heavily debated by certain groups, especially animal rights activists, and WHF
Europe provided a platform for them to voice out their views.
World Halal Forum's founder and managing director Jumaatun Azmi, who is also
managing director of KasehDia, said the forum was fruitful and motivating.
"It gave participants the opportunity to discuss all issues pertaining to
the halal industry, including the halal slaughter controversy which has become a
major argument in Europe," she said.
-- BERNAMA
KUALA LUMPUR, Dec 30 (Bernama) -- Industry players are now competing to get
a significant share of the halal industry market in Europe which has a
population of 51.2 million Muslims
.
"Everyone now wants a slice of the halal market," said Dr Cedomir
Nestorovic, a professor at the ESSEC Business School Paris in France.
According to him, halal is now regarded as a "big thing" in Europe and is no
longer a taboo subject in the mainstream media.
Presenting a paper at the recent World Halal Forum (WHF) Europe 2009,
Nestorovic said the halal industry was growing bigger with intense competition
among the players to expand their market share.
"Communication on halal food is no more exotic or ethnic as the halal food
market in Europe, particularly in France, is increasingly strong. I foresee that
communication will be the decisive differentiation point, especially for halal
certification and promotion campaigns," he said.
Held at the World Forum Convention Centre in The Hague, Netherlands, on Nov
17 and 18, WHF Europe 2009 was organised KasehDia Sdn Bhd, which has been
promoting the World Halal Forum since 2006.
Held for the first time outside Malaysia, the event was aimed at tapping the
enormous potential of the halal market in Europe.
During the two-day session, participants and speakers agreed that awareness
on halal products and certification has been increasing in Europe during the
past years.
Advertising campaigns on halal products, certification and labels are also
on the rise in Europe, particularly in France which has an estimated Muslim
population of five million.
World Fair Trade Organisation's president Paul Meyers said in his paper that
both the halal and fair trade shared the same values.
The world's halal market is currently estimated at US$2.1 trillion (RM8.4
trillion) annually, with growth potential evident as halal products and services
are not limited to Muslim consumers but also poised to gain increasing
acceptance among non-Muslims.
This is because consumers normally perceive halal products as having
undergone stringent inspection and quality standard controls.
The halal food market in Europe, which has the third largest concentration
of Muslims after Asia and Africa, is expected to reach US$6.7 billion this year.
The higher purchasing power of European Muslims and the growing number of
educated Muslims in the labour market have contributed towards the strong growth
of halal food consumption while the trade potential is rapidly increasing.
Furthermore, the world has been facing various food crisis of variable
nature such as mad cow disease and causes were traced to various possibilities
of negligence that resulted in contaminated animal feel and chemical residue.
In view of this, Dr Jochen P. Zoller, president of Germany's Intertek Food
Services, believes that the emergence of halal market has seen the evolution in
understanding of halal values.
"Halal is not just about non-alcoholic or non-porcine food but actual values
as prescribed in the divine revelation," he said in his paper on "Growth of
Halal Products in the Retail Market".
According to Zollar, halal food characteristics include religiously clean,
hygienically handled, nutritious, good quality and safe.
In this context, he said halal values incorporate three main important
values which are animal welfare, fairness including in trade practices, and a
good balance.
"The trend of making halal products has been picked up by large corporations
like Nestle, GSK and Carrefour," Zollar said.
"There's a huge potential in consumer food products and now it has expanded
to personal care, healthcare and pharmaceutical products. Halal is an economy by
itself," he said.
The forum saw the participation of key industry players from 33 countries
and strong representation from Europe, Southeast Asia, Africa, the Middle East,
the United States and Australia.
Among the issues was Islamic halal slaughter methods which continued to be
heavily debated by certain groups, especially animal rights activists, and WHF
Europe provided a platform for them to voice out their views.
World Halal Forum's founder and managing director Jumaatun Azmi, who is also
managing director of KasehDia, said the forum was fruitful and motivating.
"It gave participants the opportunity to discuss all issues pertaining to
the halal industry, including the halal slaughter controversy which has become a
major argument in Europe," she said.
-- BERNAMA
