Emirates NBD ranked No. 1 banking brand in Middle East

Abu Dhabi, Feb 16, 2010 (WAM)- In its first year of participation under its newly unified brand, Emirates NBD, the largest banking group in the Middle East in terms of assets, has been ranked as the number one banking brand in the Middle East by The Banker, a leading international magazine. In its findings, the publication attributed branding success to a combination of factors including products and services, technology, employee buy-in as well as strength and stability.
Emirates NBD, the outcome of the successful merger process between two legacy brands, Emirates Bank and National Bank of Dubai, hit the top of the regional rankings even as the rebranding process, launched a month ago, is in its final stages.
The results, published by The Banker, a publication belonging to FT Business, the publishing and conferences arm of the Financial Times Group, covered the year ending December 31, 2009. The annual review called "Top 500 Banking Brands", ranks financial institutions on a range of criteria including brand value and brand-specific financial and revenue data. The findings also reflected a general trend in the increasing strength of emerging market brands as well as global recovery in the banking sector overall.