ID :
111680
Mon, 03/15/2010 - 15:39
Auther :

Sharjah awarded "Best Arab World Exhibitor" at the ITB 2010

Berlin - March 15, 2010 (WAM)- The emirate of Sharjah was awarded the Best Arab World Exhibitor Award amidst heavy competition at the International Tourism Bourse in Berlin, Germany. The award is granted based on an evaluation by the Business School at the University of Cologne of the 11,000 participating stands concerning design, creativity, promotional materials and information provided to ITB visitors. The Sharjah stand complied with all the requirements, seeing more than 25,000 visitors flocking to its stand during the exhibition.
The awards ceremony was attended by President of the German Tourism Association, Klaus Lapple, Lord Mayor of Berlin, Fritz Schramma, Prof. Dr. Aad Van Mourik, Dean of the Cologne Business School and ITB Coordinator Peter Wolfgang Klose, who witnessed Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), receiving the award. H.E. Mohammed A. Al Noman, SCTDA Director General, and members of the Sharjah delegation were also in attendance.
Commenting on Sharjah's accomplishment at the ITB, Al Qasimi stated that the award - the fourth consecutive award for Sharjah at ITB - reflects the hard work put in by the SCTDA to promote Sharjah by painting a bright picture of the emirate at various international events.
The SCTDA's participation in the exhibition is in line with Sharjah's strategies to promote tourism around the world, to put Sharjah at the lead in terms of the global tourism scene, and to promote the tourism sector in the emirate, which attracts more and more tourists each year due to its distinguished tourism aspects.
The international Tourism Bourse is one the biggest exhibitions concerned with the tourism industry, gathering a host of tourism experts from all over the world, with more than 10000 participants each year. This year's ITB edition covered an area of over 160,000 sq. meters, with 12,000 participants from around the world.

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