Abu Dhabi Airports Company launches new airport brand: Shop-Dine-Unwind

Abu Dhabi, May 13, 2010 (WAM)- The Abu Dhabi Airports Company (ADAC) has launched its new brand concept: Shop-Dine-Unwind on the second day of the Tax Free World Association (TFWA) event, running in Singapore this week. Having changed from a direct operator to a landlord for its duty free operations, the relevance of the existing Abu Dhabi Duty Free (ADDF) brand was brought into question.
ADAC currently manages five airports within the emirate of Abu Dhabi and sees potential, in the long-term, as an airport asset management company. This necessitates the need to create a transferable destination brand for its retail and F'&'B division which could manage this aspect of the business, within the respective airport.
ADAC's stated vision is to ‘create the world's best airport environments', and Shop-Dine-Unwind was created to reflect the retail, food and beverage (F'&'B) offer within those ADAC managed airports. The first Shop-Dine-Unwind branded property within ADAC's portfolio is Terminal 3 - Abu Dhabi International Airport.
Shop-Dine-Unwind will also go live in Abu Dhabi International's Terminal 1 facility within 2010 and in line with the major renovations and enhancements to other travel-retail real estate within the ADAC portfolio. The ultimate Shop-Dine-Unwind offer will be delivered when Abu Dhabi's upcoming Midfield Terminal Complex is launched in 2015. – Emirates News Agency, WAM