New Abu Dhabi bank eyes women's wealth

Abu Dhabi, June 8, 2010 (WAM)- A new investment bank in Abu Dhabi is targeting wealthy women in the oil-exporting emirate, which has one of the highest levels of income per capita in the world, saying women have different investment needs than men according to a report in "Emirates Business."
Al Bashayer Investment Company, whose senior officers are women based in Abu Dhabi, will offer corporate advisory, investment banking and brokerage alongside its wealth management services.
"Very few services are given to women in the field of investments here. Women will be our focus clients," Chairwoman Fatima Al Jaber told reporters yesterday. "We want to create women's wealth."
Some women investors have different risk appetites and their investment objectives and expectations are different. Many of these investors do not get the services they require, she said.
Bashayer plans to raise US$100 million (Dh367m) by year-end through its debut fixed income fund. So far, the fund has raised US$38m, said Sara Ismail, Chief Executive Officer.
"We found that investors are looking for short-term fixed income products with higher returns than deposit rates," she said. – Emirates Business 24|7