44.5 per cent increase in Abu Dhabi International Airport's Duty Free revenues

Abu Dhabi, Dec 23, 2010 (WAM)- Abu Dhabi Airports Company (ADAC), announced a 44.5 per cent increase in Duty Free revenues and a 16 per cent increase in passengers at Abu Dhabi International Airport during the F1 season in November, compared to same period of last year's race.
The announcement was made during a prize draw event following a successful F1 promotional campaign at the capital's airport Duty Free. The ceremony was held yesterday at Yas Marina Circuit and attended by senior ADAC officials.
Following the successful rollout of its retail and food '&' beverage brand, Shop-Dine-Unwind, earlier this year and the F1 promotional campaign, the month of November has been a great success for Abu Dhabi Duty Free, with all passengers flying to and from Abu Dhabi International Airport having the opportunity to participate in this activation.
Huraiz Al Mur bin Huraiz, ADAC's Chief Commercial Officer commented: "The Shop-Dine-Unwind brand for the Abu Dhabi Duty Free has demonstrated to be an important asset to ADAC's portfolio of brands. We are proud of the success we saw with this year's F1 season, which goes on to show that we have continued to improve on our customer experience at Abu Dhabi International Airport. I would like to also congratulate the winners and hope that they continue to use Abu Dhabi International Airport as their gateway to the world." – Emirates News Agency, WAM