MASDAR expands social media efforts to enable global conversation during WFES

Abu Dhabi, Jan 17, 2011 (WAM) - Masdar, Abu Dhabi's multi-faceted initiative advancing the development and deployment of renewable energy and clean technologies, yesterday announced it is significantly boosting its online social media efforts to facilitate and enhance worldwide dialogue, discussion and collaboration about the issues emerging from the fourth annual World Future Energy Summit (WFES) in Abu Dhabi.
WFES 2011 - the world's largest conference and exhibition on renewable and future energy solutions - will be held from 17-20 January at the Abu Dhabi National Exhibition Centre (ADNEC).
Leveraging the forum, Masdar's amplified digital and social media offering will provide interactive displays at the Masdar exhibition stand in the ADNEC atrium, as well as innovative events throughout the week to enable a digital conversation connecting conference participants and renewable energy advocates around the globe. Each of Masdar's social media offerings will be signified through the Twitter-based hashtag TweetMasdar.
"Online and social media has grown to be critically important to engage global audiences and raise widespread awareness around important issues such as future energy," said Aida Al Busaidy, Manager of Internal Communications, Social Media and Community Outreach at Masdar.
"The World Future Energy Summit will bring together more than 20,000 renewable energy advocates, experts and leaders from across the globe for collaboration and conversation. Masdar's social media efforts will expand the conversation even further, making the dialogue in Abu Dhabi accessible worldwide." - Emirates News Agency, WAM