ID :
48700
Tue, 03/03/2009 - 16:27
Auther :
Shortlink :
https://oananews.org//node/48700
The shortlink copeid
MALAYSIA EYEING MORE VISITORS FROM MOROCCO
By Muin Abdul Majid
DUBAI, March 3 (Bernama) -- Tourism Malaysia is joining hands with tourism
players in Morocco in an effort to increase the number of visitors from the
north African country to Malaysia.
Its regional director for Africa, West and South Asia, Abdul Rahman Shaari,
said tour operators in Morocco had shown keen interest to promote tourist
destinations in Malaysia.
"We received around 7,000 visitors from Morocco. The number may be small but
there is increasing interest in Malaysia among the Moroccan people," he told
Bernama of his recent visit to the kingdom which included its capital Rabat and
largest city, Casablanca.
Abdul Rahman said Tourism Malaysia would come up with special packages on
Malaysia in collaboration with Moroccan tour operators.
"We're going to assist in terms of producing brochures and leaflets to
enable them to promote our country there as well as select an airline to work
with on this initiative," he said.
Abdul Rahman said Malaysia seemed to appeal to Moroccans as, being Muslim
countries, both shared many commonalities.
He said that in many markets in the Middle East region, more often than not
word-of-mouth played a role in tourism promotion.
"If a visitor likes his or her experience in Malaysia, then that person
will spread the word around among relatives and friends.
"Of course this can be both positive and negative because if they have
unpleasant episodes, then we have a problem as people here tend to believe what
their friends and relatives say," he observed.
But Tourism Malaysia is not leaving any stone unturned in its bid to
promote Malaysia in Morocco.
One possibility would be a collaboration with a popular Moroccan singer who
had expressed interest to shoot his music video clip in Malaysia, said Abdul
Rahman.
He said Malaysia obtained a lot of tourism mileage when Lebanese superstar
Ragheb Alama shot his music video in the Southeast Asian nation of 27 million a
few years ago.
"This is niche marketing that we need to do as common methods like
advertisements, disseminating brochures and so on are well and good but they
can be very costly," said Abdul Rahman.
He said Tourism Malaysia was also planning to organise Malaysian food and
cultural promotions in Morocco.
-- BERNAMA
DUBAI, March 3 (Bernama) -- Tourism Malaysia is joining hands with tourism
players in Morocco in an effort to increase the number of visitors from the
north African country to Malaysia.
Its regional director for Africa, West and South Asia, Abdul Rahman Shaari,
said tour operators in Morocco had shown keen interest to promote tourist
destinations in Malaysia.
"We received around 7,000 visitors from Morocco. The number may be small but
there is increasing interest in Malaysia among the Moroccan people," he told
Bernama of his recent visit to the kingdom which included its capital Rabat and
largest city, Casablanca.
Abdul Rahman said Tourism Malaysia would come up with special packages on
Malaysia in collaboration with Moroccan tour operators.
"We're going to assist in terms of producing brochures and leaflets to
enable them to promote our country there as well as select an airline to work
with on this initiative," he said.
Abdul Rahman said Malaysia seemed to appeal to Moroccans as, being Muslim
countries, both shared many commonalities.
He said that in many markets in the Middle East region, more often than not
word-of-mouth played a role in tourism promotion.
"If a visitor likes his or her experience in Malaysia, then that person
will spread the word around among relatives and friends.
"Of course this can be both positive and negative because if they have
unpleasant episodes, then we have a problem as people here tend to believe what
their friends and relatives say," he observed.
But Tourism Malaysia is not leaving any stone unturned in its bid to
promote Malaysia in Morocco.
One possibility would be a collaboration with a popular Moroccan singer who
had expressed interest to shoot his music video clip in Malaysia, said Abdul
Rahman.
He said Malaysia obtained a lot of tourism mileage when Lebanese superstar
Ragheb Alama shot his music video in the Southeast Asian nation of 27 million a
few years ago.
"This is niche marketing that we need to do as common methods like
advertisements, disseminating brochures and so on are well and good but they
can be very costly," said Abdul Rahman.
He said Tourism Malaysia was also planning to organise Malaysian food and
cultural promotions in Morocco.
-- BERNAMA
