ID :
65349
Thu, 06/11/2009 - 13:59
Auther :
Shortlink :
https://oananews.org//node/65349
The shortlink copeid
EAD and Sorouh launch 'Green Your Life' campaign
'Green Your Life', an innovative online campaign to educate people on how to become more environmentally responsible in their own homes, was today launched by Environment Agency - Abu Dhabi (EAD), in partnership with Sorouh Real Estate PJSC.
United Arab Emirates: Wednesday, June 10 - 2009 The campaign, which was unveiled on EAD's corporate website (http://www.ead.ae) and the new Sorouh website (http://www.sorouh.com), provides the public with practical localised tips on how to conserve water and energy whilst also reducing waste in each part of their home.
Initiated and conceptualised by EAD and designed by Sorouh, Green Your Life features advanced animated graphics and a 3D virtual tour of a typical UAE home, drawing on designs and concepts from Sorouh. Once on the Green Your Life page within EAD's website, visitors can move their mouse throughout the house, which shows the main facilities within a kitchen, a bathroom, a bedroom and a living room.
Different items in the virtual home are then displayed on the screen, giving helpful tips and information as users scroll across them.
As an example, by clicking on the virtual oven in the kitchen, Green Your Life informs you that convection ovens are more energy-efficient because they cook up to 30% faster than a regular oven. Clicking on the bathroom you are advised to turn the tap off while brushing your teeth and in the virtual garden you are recommended to water your plants before 8 a.m. or after 6 p.m.
On behalf of Majid Al Mansouri, Secretary General of EAD, Laila Al Hassan, EAD's Deputy Manager, Media and Fahad al Ketbi, Chief Commercial Officer of Sorouh, officially launched the website feature during a press conference held at EAD's headquarters.
United Arab Emirates: Wednesday, June 10 - 2009 The campaign, which was unveiled on EAD's corporate website (http://www.ead.ae) and the new Sorouh website (http://www.sorouh.com), provides the public with practical localised tips on how to conserve water and energy whilst also reducing waste in each part of their home.
Initiated and conceptualised by EAD and designed by Sorouh, Green Your Life features advanced animated graphics and a 3D virtual tour of a typical UAE home, drawing on designs and concepts from Sorouh. Once on the Green Your Life page within EAD's website, visitors can move their mouse throughout the house, which shows the main facilities within a kitchen, a bathroom, a bedroom and a living room.
Different items in the virtual home are then displayed on the screen, giving helpful tips and information as users scroll across them.
As an example, by clicking on the virtual oven in the kitchen, Green Your Life informs you that convection ovens are more energy-efficient because they cook up to 30% faster than a regular oven. Clicking on the bathroom you are advised to turn the tap off while brushing your teeth and in the virtual garden you are recommended to water your plants before 8 a.m. or after 6 p.m.
On behalf of Majid Al Mansouri, Secretary General of EAD, Laila Al Hassan, EAD's Deputy Manager, Media and Fahad al Ketbi, Chief Commercial Officer of Sorouh, officially launched the website feature during a press conference held at EAD's headquarters.
